The 2024 Golden Globes Does What It Can to Keep Itself on the Train Track

The Golden Globes is no stranger to being riddled with scandal. Even in the 1950s, when it was still a relatively germinal organization (with the first edition airing in 1944), the awards ceremony was “renowned” for taking what amounted to bribes and payoffs via various “gift-giving” endeavors from studios, production companies and individual stars themselves. By the 60s, the Golden Globes were exposed for determining their winners based on advertiser influence, and that, furthermore, the Hollywood Foreign Press Association (HFPA) put pressure on nominees to attend the ceremony, lest they lose their win to another nominee who actually did attend. The entire thing was such a shitshow—such a complete and blatant display of nepotism and abuse of power—that the ceremony was actually banned from being aired on television between 1969 and 1974. 

Scarcely back on the air for a full ten years after returning post-1974, the next major scandal was Pia Zadora’s “miraculous” win for “New Star of the Year” (another made-up award in the vein of Cinematic and Box Office Achievement) thanks to her performance in Butterfly, a movie that was both unanimously panned and had not even been released yet at the time the awards ceremony aired. Not so hushed whisperings about how Zadora’s husband, Turkish-Israeli financier Meshulam Riklis, bought her the award led to a further degradation in the Golden Globes’ credibility. Yet this has never stopped the show from enduring. In fact, from being second only to the Academy Awards in terms of prestige and well-knownness to the layperson outside of Hollywood. Yet, as Scarlett Johansson once called out, the show was merely used as a tool by the likes of Harvey Weinstein to curry Oscar favor. Hence, the flagrancy of bribery. 

Some cynics would even argue that it surely can’t be a coincidence that the only time Madonna was ever recognized for her acting ability was thanks to the Golden Globes, as she won the award (in 1997) for Best Actress in a Motion Picture – Musical or Comedy for Evita. The HFPA had a less speculative case of being paid off for the 2011 Golden Globes, when both Burlesque and The Tourist managed to secure nominations in the Best Motion Picture – Musical or Comedy category. This despite Burlesque being a critical laughingstock (though, yes, it is lauded by those who appreciate camp) and the fact that The Tourist was a spy/action-adventure movie. Needless to say, HFPA members were cajoled into nominating these films thanks to getting “flewed out” to Las Vegas to see a Cher concert and a little personal lobbying from Angelina Jolie herself re: The Tourist. 

At the end of 2020, amid then-fervent cries about changing Hollywood’s openly discriminatory practices as a result of the overall anti-racist spark ignited by George Floyd’s murder in May of that year, the Golden Globes were once again put on blast for a lack of Black members and generally arcane membership “policies.” So it was that, yet again, the awards ceremony was barred from being aired on television in 2022, with Tom Cruise going so far as to return the Golden Globes he won as a show of “solidarity” the year before. By 2023, the organization had been (theoretically) totally revamped, sold off to Eldridge Industries (also known for buying Dick Clark Productions) and repackaged as a for-profit entity with a larger and more “diverse” membership working behind the scenes to nominate people and the films they’re part of. Not only that, but as Robert Downey Jr. pointed out during his acceptance speech this year, the organization changed its name, doing away with the HFPA altogether. It also transitioned to a new network, swapping NBC out in favor of CBS, billed as the “less fun” of the Big Three broadcast networks (NBC, ABC and CBS). And, indeed, it didn’t seem like much fun for anyone when the last-minute host, Jo Koy (relatively unknown up until this moment), took the stage to deliver a monologue that induced cricket-chirping silence (though Taylor Swift really didn’t need to be so uppity about the harmless “difference between the NFL and Golden Globes” joke that Koy made). 

Luckily, things picked up slightly as the evening wore on, and viral moments of levity were provided, including Jennifer Lawrence mouthing, “If I don’t win, I’m leaving” and what felt like two minutes of watching Timothée Chalamet (who, mercifully, did not win for Best Actor in Wonka) and Kylie Jenner “canoodling” and saying shit to the effect of, “No, I love you more.” It was pretty nasty (and not nearly as noteworthy as Ali Wong’s show of PDA with Bill Hader), but obviously the stuff of viral and meme gold. Even that “bit” between Kristen Wiig and Will Ferrell presenting the award for Best Actor in a Motion Picture – Musical or Comedy proved to, for whatever reason, endlessly charm audiences. Which proves that the Golden Globes isn’t quite yet the stodgy, irrelevant entity that people would like to make most long-running institutions out to be.

That said, the presence of Taylor Swift and Billie Eilish (who also won the award for Best Original Song for “What Was I Made For?”) alone served as enough proof that the ceremony has carried on to subsequent generations. Even if only the most blanca and monoculture-oriented. But that didn’t stop the voters from doing their best to promote “inclusivity” in the lone manner they could: by giving the award for Best Actress in a Motion Picture – Drama to Lily Gladstone for her performance as Mollie Burkhart in Killers of the Flower Moon. Even if there were many Native Americans who weren’t quite as moved by the film as some of the white viewers who watched it (a phenomenon that also seemed to occur with 2016’s Moonlight). In truth, Gladstone’s capitulation to the proverbial white male as the teller of an Osage story can be viewed as at Native American version of the Uncle Tom trope. And yet, how else is a girl (or boy) supposed to get representation in mainstream Hollywood without “cozying up” a bit?

This seemed to be the underlying theme of the night, with audience silence resounding well beyond the Jo Koy monologue in terms of nary a celebrity making any political statement. That’s right: for arguably the first time in history, celebrities at an awards ceremony were not feeling political. Almost as though to do so would be “too much” amid the tinderbox climate (figuratively and literally) of now. Particularly with regard to mentioning anything about Israel and Palestine. Which proves, once again, that Hollywood hypocrisy is alive and well no matter how much its awards ceremonies feign “evolution.” For how can an awards show really evolve if the industry itself hasn’t?