Because every celebrity isn’t a true celebrity until they have the means to bankroll a skin care line, it seems Paris Hilton is further asserting her clout in the, as of now, mostly reality star world of beauty (save for Madonna, who actually got famous based on hard work as opposed to the comforting agent of family money). In addition to already having almost more fragrances to promote than Britney Spears (which, yes, really does say something), Hilton also has Paris Hilton Cosmetics, plus a recently sold out Unicorn Mist rosewater–her only skin care product thus far, and one that kind rips off Madonna’s MDNA Skin rose mist (but then, Madonna has always known imitation is the sincerest form of flattery, herself an adept imitator).
Madonna has even taken to perhaps unnecessarily promoting MDNA while acting as the straight man to The Fat Jewish in her short promos highlighting the benefits of the products. Hilton, likely, will be promoting solo, as is her usual wont–and will definitely not be having any sort of skin care summit with fellow beauty and reality star rival/frenemy Kim Kardashian (who Madonna felt inclined to bequeath with her presence at a recent YouTube-sponsored discussion/Q&A).
Just as Paris Hilton, Madonna explained during said Q&A her need to create her own line because, “I’ve had access to every kind of product, every kind of special treatment, every kind of spa, every kind of ‘miraculous’ masque,” thereby making her an expert in what works and what doesn’t. In the case of MDNA Skin, the ingredient that works is the thermal waters from renowned Italian spa Montecatini Terme. In ProD.N.A.’s case it is a fake-sounding complex called GenoMatrix, which “utilizes a DNA repair enzyme found in a strain of microalgae sourced from the Mediterranean Sea, providing a natural solution to aging skin.” So, in essence, if you can’t afford these products, maybe just move to a Mediterranean country where, apparently, there’s a reason people look more attractive than your garden variety American.
Apart from having a similar name to MDNA, ProD.N.A. is also slated to offer the “minimalist” rotation of Dual Action Cleansing Gel, Lift & Firm Eye Cream, Advanced Recovery Serum and Face & Decolletage Cream. So it is that Hilton is coming full force at the realm of increasingly jam-packed celebrity skin care lines. Her edge? (or so she says, at least as of 2016): “I’ve never had a surgery done—I’ve never had Botox. I’ve never had anything done in my life, and I think it has a lot to do with taking care of my skin, staying out of the sun, and being educated at a young age.” As we all know, this definitely is not the case for Madonna and Kim Kardashian (and who even knows if it’s true of Hilton, so prone to denial as celebrities can be about their foibles?). Claiming to devote two hours a day to her skin care regime (because you can do that when you’re rich), Hilton’s name added to the roster of burgeoning options featuring other famous names as brands is shaping up to change how people approach their purchase of skin care products altogether. Then again, the type of people that can afford to buy these products on the regular tend to be socialites themselves, making it something of a niche market that only further proves you have to be wealthy to remain forever young and “fresh”–or, at the bare minimum, “dewy.” Except in the instance of Lindsay Lohan, who is fittingly releasing a makeup line as opposed to skin care, possibly knowing full well she can’t carry that off with Paris as her usual competition.
