With the release of Visions in 2012, Grimes broke through the “indie” music scene quite easily. Every song off the album seemed destined for college radio (metaphorically speaking, of course, as we all know radio only plays ten songs in a row back to back now). Prior to this, the less listener-friendly Geidi Primes and Halfaxa was all Grimes had to offer non-die hard fans. Visions changed all of that.
But perhaps the success of the album has led Grimes to feel the pressure of outshining it with her latest offer, which she’s been working on for over a year and ended up scrapping anyway. So maybe her recent decision to feature “Genesis,” the second track on Visions, in an Expedia commercial is motivated by a need for some quick cash.
Or, even more pathetic, it could be a need to remain in the public consciousness as best she can while waiting to return to the spotlight again. Either way, I suppose there are worse companies Grimes could be a shill for: like BP or Wal-Mart. Nonetheless, it seems unlikely that Grimes really gives a shit about budget traveling so much as pocketing some extra dough to live on while she finishes making music that will hopefully be comparable to Visions.
